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5 Branding Essentials that Most Startups Get Wrong

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Augmented Reality in the Competitive Business Environment

What Is Augmented Reality? Entrepreneurs have realized that by using augmented reality apps to test ideas before development begins, they can save money in the production process. Hence, augmented reality is becoming increasingly popular in different fields of business. But what is AR exactly?  As defined by Techopedia, augmented reality “is a type of interactive, reality-based display environment that takes the capabilities of computer generated display, sound, text and effects to enhance the… READ MORE »

How to Market Your Oil and Gas Business Effectively at the Offshore Technology Conference

OTC, or the Offshore Technology Conference, is one of the top networking events for energy professionals in the world. Here, companies and individuals can meet to share knowledge, ideas, and opinions on the latest offshore technology and resources. OTC has recently expanded both globally and technically to partner with OTC Brazil, OTC Asia, and the Arctic Technology Conference. OTC receives sponsorship from more than 13 societies and organizations within the industry, which work… READ MORE »

10 Signs Your Business Logo Needs a Redesign

First impressions can make a big difference in the way that people perceive a business. Your logo is often the first thing that people think of when they consider your company. This is why it is essential to design a logo that accurately represents your business – and that creates the first impression you want customers to have. While your business may have been the main focus when its current logo was created,… READ MORE »

5 Branding Essentials that Most Startups Get Wrong
November 29, 2016

In this modern business world, branding has become more important than ever. In the past, companies that paid attention to their branding were mid-sized business organizations or large companies which had a lot of resources. However, this has changed. Today, good branding is just as important for smaller business… READ MORE »

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