When you meet someone for the first time, you automatically start assessing who they are and if you’ll get along based on how they look, dress, and carry themselves. As hard as you may try to avoid making a snap judgment before getting to know them, you can’t help it. It’s just human nature.
These first impressions matter because they continue to shape our views even after personally interacting with that person.
OK, but how does this apply to your business?
In the same way that we make judgments based on first impressions, customers and potential customers are doing that, too — even if they’ve never interacted with your business. Typically, your website is what’s creating that first impression. It’s crucial that you make that initial “meeting” count.
Is Your Website Hurting Your Relationship With Customers and Leads?
It’s not you, it’s your website. A poorly designed and slow loading website makes customers discount your credibility. After all, if you don’t have the time to invest in a proper website for your own company, how do your customers know they can trust you with their business? However, it should also be said that stylish, professional site design isn’t everything. If your site has a weak user experience, those design dollars were spent for naught. Remember, form follows function. First, make it work. Then let the design follow. These are some ways your website could be making a bad first impression:- It loads too slowly. If your site takes longer than three second to load, your visitors are likely to bounce.
- The design is outdated and unattractive. If your site is harsh on the eyes, users will not want to stick around.
- It’s difficult or confusing to navigate. Your site should be easy to get around.
- The content isn’t speaking to them. Your customers don’t want your product sold to them. Instead, they want to be given a solution to their problem.
- It’s hard to track you down. Customers will feel frustrated if they can’t figure out how to get in touch with you.
Point them to where they need to go.
