Content strategy is the act of planning, developing, and managing content mainly for marketing purposes. It’s not just about creating and distributing content, but it is also about covering the scope, reason, schedule, and method of this discipline. Marketing trends are always changing. It’s vital for businesses to have a solid, yet flexible, plan that will attract potential customers.
Why Do You Need a Content Marketing Strategy?
Creating a content marketing strategy will help increase the volume and quality of organic traffic to your website. It also boosts your brand awareness and sales. When executed properly, good content will generate long-term revenue for your company. In this article, we list seven content strategy insights that you can use for your business.
Top Content Strategy Insights for 2021
1. Create a Content Strategy Framework
In SEMrush’s State of Content Marketing 2020 Global Report, over 80% of their more than 1,500 respondents said that they have a content strategy. To come up with your own strategy, you must start by considering the internal and external factors that influence the direction of your company. These are the main steps involved in crafting your content strategy template:
- Set specific marketing goals and objectives
- Know your audience and what they are interested in
- Spy on your competitors to see what tactics are working for them
- Find what sets you apart from others in the same industry
- Estimate your budget for content marketing
- Decide on the metrics that you will use to evaluate your performance
2. Most Efficient Content Strategies for the web
The SEMrush report reveals that SEO is the most efficient content marketing tactic.
The next strategies in line include:
- repurposing existing content
- publishing educational content
- optimizing the customer journey
- creating more visual content
- analyzing competitors’ content
3. Content Strategy that Performs Best
Headlines in a list, guide, question or how-to format are the ones that perform best. They receive unique page views, backlinks, and shares. H1 tags with 10-13 words also topped the list, with 14-word headings next in line.
Articles with 3,000 to 7,000+ words do well in terms of unique page views. Those with 1,501 to 2,000 and 5,001 to 7,000+ words are the ones that get shared the most. Lastly, those with 1,201 to 1,500 ranked the best in winning backlinks.
Adding multimedia to articles also helps boost their performance. Content with six to seven images won the most page views and online shares. Those with one to three videos got the most backlinks, unique page views, and shares.
Content Marketing Pain Points
According to an IFP survey, digital marketing teams struggle the most with content production. Other pain points include personalization, message consistency, content quality, measuring ROI, content distribution, and lack of talent. Items in the lower part of the list are having a clear content strategy, targeting, getting C-suite buy-in, and poor lead quality.
5. Create Buyer Personas
IFP Research found out that 83% of B2B marketers create buyer personas for different members of their target decision-making unit. This strategy helps you deliver the sales pitch that would be effective to a particular type of buyer. One advertisement does not work well with all kinds of demographics. If you aren't sure how to create a buyer persona, look for free guides and templates online. This will help you start learning and knowing your audience.
6. The Rise of Podcasts
In the last 10 years, the popularity of audio content has risen and will continue. This is a great avenue for discussing news, trends, and niche topics. The biggest advantage of audio content is that it allows its audience to do other things while listening. The audio can be pre-recorded or podcasted live. It also helps you establish your business’ brand voice and personality.
7. Consumers’ Changing Shopping Attitudes
Consumers’ attitudes towards buying change based on many factors. Recently, the COVID-19 pandemic has become a major factor in people’s purchasing decisions. Other factors that influence their shopping attitudes include the season, purpose for the purchase, and budget. Keeping that in mind, you should always be ready to modify your content strategy insights based on the current trend.
Are you having difficulty creating a content strategy for your business? Do you want to explore other types of marketing strategies? TuiSpace can help with your marketing and content needs. We work with an assortment of companies and industries. Talk to us and tell us through our contact form how we can help you promote your brand.