Many areas in the hospitality industry, such as restaurants and breweries, have been utilizing digital marketing for years. 2021 lines up to see the most significant leap online to date. Did you know that 86% of customers check menus online and 77% visit a restaurant’s website before choosing to eat there? With COVID-19 creating less in-person experiences, a strong web presence is now a necessity for marketing your establishment. Once restaurant restrictions and limited capacity of breweries begin to lighten up, the expectation for online accessibility will not go away. We are here to prepare you for that!
Here at TuiSpace, we have a proven track record for helping restaurants succeed. As 2021 sends businesses off into the digital world, we want to share a few helpful tips.
To get you started, here are four key areas we suggest you address first. With these tips, you can begin improving your restaurant marketing strategy, no matter what area of the food and drink industry your business fits.
How To Improve Your Restaurant Digital Marketing Strategy
#1 Professional Restaurant Web Design/Development
Your website design should be as enticing, informative, and welcoming as your hostess station or front counter. As the first thing many customers will see, your website is an essential part of any restaurant marketing strategy. Not only should your site look good, with high-quality menu graphics, but it also needs to work. Your site should be user-friendly and responsive for searchers on both desktop and mobile devices. For a more effective website consider:- Online menus
- Virtual booking requests
- COVID updates
- CTA buttons